Analysis | Are you ready for the era of Big Video?
By 2020, 8K video will be the de facto standard for all video content, even if we’re only beginning to get into the 4k experience
All signs point to video ruling the Internet in years to come. While video has yet to supplant text as the main medium of communication, statistics show that video is big today, huge in fact.
Videos are viewed 8 billion times a day on Facebook, for an average of 100 million hours.
In addition to the increasing quantity of video, quality is rising. Televisions today tout the 4K experience they offer, but we expect that 8K video will be the de facto standard for all video content, and will enable live streaming virtual reality by 2020.
Add to this you have the much-hyped worlds of augmented reality (AR), virtual reality (VR) and gaming phenomenon like Pokemon Go that will further fuel the exploding video and visual content sector.
Mobile is where this is all taking off. According to ZenithOptimedia’s Online Video Forecasts, just over half (52.7 per cent) of all video will be consumed on mobile devices in 2016.
This potent mix of visual content innovation and higher bandwidth has brought us to what we define as the Big Video era. This new era represents a golden opportunity for content creators, service providers, developers and marketers in all sectors. Big Video will herald a time of intense transformation for both business and technology, but the question is are we ready?