After Apple’s launch of its foldable iPhone, what are the caveats for Chinese buyers?
Apple is attempting to break into China’s foldable phone market, the world’s largest and most competitive, dominated by Huawei Technologies
Apple unveiled the iPhone Duo, its first-ever foldable smartphone, at its annual product launch event on Wednesday in Cupertino, California, following months of mounting anticipation.
Presented by CEO John Ternus, the sleek, passport-style device stole the spotlight at the Apple Park event. Ternus, who took over from Tim Cook on September 1, said the handset would “redefine the experience of using a foldable phone”.
“[The] iPhone Duo … is Apple’s attempt to frame foldability as a complete premium experience, rather than an experimental hardware feature,” said Francisco Jeronimo, vice-president for worldwide client devices at IDC.
“Apple showed up years after everyone else … [but it] set the price and the standard every rival will now be measured against.”