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Nvidia customers notified of AI-related price rises above 15%

The rises will impact systems including those with the Vera Rubin and Grace Blackwell chips, according to people familiar with the process

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Nvidia’s price rises are set to go into effect on systems shipped early next year. Photo: Reuters / Dado Ruvic / Illustration / File Photo
Bloomberg

Some of Nvidia’s biggest customers have been told that the prices of servers containing its artificial intelligence chips are going up more than 15 per cent in many cases with memory chip costs soaring.

The price rises will go into effect on systems shipped early next year and will impact systems including those with the flagship Vera Rubin and Grace Blackwell chips, according to people familiar with the process, who asked not to be identified commenting on communications that have not yet been made public.

The increases will depend on the generation of Nvidia chips and the memory configurations, they said.

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