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Samsung weighs China overhaul as pressure mounts from local rivals: analysts

Reports of a potential pullback come as domestic competitors gain ground in China, forcing Samsung to reassess where it deploys resources

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Samsung is considering a broad restructuring of its China business, potentially exiting segments such as home appliances and displays, say analysts. Photo: Handout
Iris Dengin Shenzhen,Yeon Woo Leein Hong KongandCoco Fengin Guangdong

Samsung Electronics faces a “strategic dilemma” over whether to defend its shrinking footprint in China or redeploy resources to bolster global competitiveness, analysts say, as speculation grows that the tech giant may scale back parts of its mainland operations and double down on semiconductors.

The South Korean firm was considering a broad restructuring of its China business, potentially exiting segments such as home appliances and displays while retaining smartphones and storage as core units, according to Chinese outlet Yicai, citing industry sources.

Samsung was likely to prioritise its semiconductor operations in China, even as it pares back other business lines, according to the report, which cited anonymous industry insiders.

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