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Tencent’s Pony Ma flags new AI social feature for Yuanbao app

The Shenzhen-based firm is sharpening its AI strategy and talent pipeline, after acknowledging rivals are reshaping the pace of development

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Tencent Holdings has signalled a steady approach to tech development. Photo: Shutterstock
Iris Dengin ShenzhenandWency Chenin Shanghai

Pony Ma Huateng, founder and CEO of Chinese tech giant Tencent Holdings, has teased a new artificial intelligence-powered social feature in the company’s latest push to keep pace in China’s intensifying AI race.

In an internal address to staff, Ma said Tencent was beta testing a new social tool inside its AI assistant app Yuanbao, and encouraged employees to try it out and help debug the feature, according to Tencent staff who attended the meeting.

The feature, known in Chinese as Yuanbao Pai, integrates AI with online social groups, allowing users to interact and collaborate with friends – Tencent’s latest experiment as it expands the capabilities of its consumer-facing AI app.

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Tencent did not immediately respond to a request for comment.

Tencent’s move comes as competition among China’s Big Tech groups and AI start-ups continues to heat up, with the Shenzhen-based firm still playing catch-up to front runners such as ByteDance and DeepSeek.

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ByteDance-owned Doubao remained the mainland’s top consumer AI app in December, with 155 million weekly active users in the second week last month, according to data from QuestMobile.
That figure was nearly double the 81.56 million recorded by DeepSeek’s eponymous chatbot, which ranked as the market’s No 2 player over the same period.
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