Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet
Alphabet has been jostling with OpenAI for the Apple deal, the financial details of which were not disclosed
Apple will use Google’s Gemini models for its revamped Siri coming later this year under a multi-year deal that deepens the tech giants’ alliance in the artificial intelligence era and bolsters Alphabet’s position in the race against OpenAI.
The deal announced Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung’s “Galaxy AI”, but the Siri deal unlocks a large market with Apple’s installed base of more than two billion active devices.
“After careful evaluation, Apple determined Google’s AI technology provides the most capable foundation for Apple Foundation Models,” Google said, adding that its models will also power other future Apple Intelligence features.
Alphabet has been jostling with OpenAI for the Apple deal, the financial details of which were not disclosed.
The iPhone maker had in late 2024 rolled out ChatGPT into its devices, allowing the company’s Siri voice assistant to tap into the chatbot’s expertise to answer complicated questions.
Apple said there were no major changes to the ChatGPT integration at the time, while OpenAI did not respond to Reuters’ request for comment.