Nvidia CEO Huang says next generation of chips is in full production
To get the new performance, Huang said the Rubin chips use a proprietary kind of data that the company hopes the industry will adopt

Nvidia CEO Jensen Huang said on Monday that the company’s next generation of chips is in “full production”, saying they can deliver five times the artificial intelligence computing of the company’s previous chips when serving up chatbots and other AI apps.
In a speech at the Consumer Electronics Show in Las Vegas, the leader of the world’s most valuable company revealed new details about its chips, which will arrive later this year and which Nvidia executives told Reuters are already in the company’s labs being tested by AI firms, as Nvidia faces increasing competition from rivals as well as its own customers.
The Vera Rubin platform, made up of six separate Nvidia chips, is expected to debut later this year, with the flagship server containing 72 of the company’s graphics units and 36 of its new central processors. Huang showed how they can be strung together into “pods” with more than 1,000 Rubin chips and said they could improve the efficiency of generating what are known as “tokens” – the fundamental unit of AI systems – by 10 times.
To get the new performance results, however, Huang said the Rubin chips use a proprietary kind of data that the company hopes the wider industry will adopt.
“This is how we were able to deliver such a gigantic step up in performance, even though we only have 1.6 times the number of transistors,” Huang said.

While Nvidia still dominates the market for training AI models, it faces far more competition from traditional rivals such as Advanced Micro Devices as well as customers like Alphabet’s Google in delivering the fruits of those models to hundreds of millions of users of chatbots and other technologies.