Huawei opens Douyin account to promote HiSilicon Shanghai as it expands chip design work
HiSilicon is the in-house chip design unit that developed the Kirin processors behind Huawei’s smartphones
Huawei Technologies has opened an account on Douyin, China’s version of TikTok, to promote the custom design services of its HiSilicon chip unit, even as the company continues to maintain a cloak of secrecy around its Kirin smartphone and Ascend AI chips.
The Douyin account, set up by HiSilicon (Shanghai), said the company aimed to “enable smart devices for a fully connected world.”
As of Thursday, it had three posts and nearly 50,000 followers. The first post, published on Wednesday, was a video introduction of the Shanghai-based business, which said its products were for applications in sectors such as smart homes, consumer electronics and automotive.
The second post, on the same day, was a video about NearLink – a short-range wireless connection technology developed by Huawei, which it said integrated the advantages of traditional wireless technologies such as Bluetooth and Wi-fi.
The video showed how the technology was used to automatically open and lock doors on Aito cars, which are electric vehicles produced by Huawei’s partner Seres Group. The third post, published on Thursday afternoon, promoted solutions for smart terminals.
Established in 1991, HiSilicon serves as the in-house chip design unit of Huawei that is credited with designing the Kirin processors that power the parent company’s smartphones.