appConfigEntityId

bodyType

customContents

entityId

entityUuid

isVideo

articlePageQuery

article

articleSchemaContent

content

hooksArticlePageAdvertisementConfigArticle

hooksArticlePageFloatingButtonConfigArticle

appConfig

filter

json

liveArticle

Hannah Wang

DJI, the world’s biggest maker of consumer drones, this week introduced the company’s latest flagship 8K panoramic video camera, the Osmo 360 – its first entry in the 360-degree imaging market.
Shenzhen-based DJI’s latest camera, which was on the hot search list of the Chinese social media platform Weibo as of Friday, marks the firm’s major push into the broader photography market, where it competes against vendors like omnidirectional camera specialist Insta360.
“The launch of the Osmo 360 is a testament to DJI’s years of experience and innovation in action cameras, responding to users’ diverse photography needs,” said Zhang Xiaonan, DJI’s senior director of corporate strategy, in a statement on Thursday.
The Osmo 360, which weighs 183 grams, is built with a high-performance imaging chip and superior heat dissipation capability, which allows users to record continuously for 100 minutes at ultra-high 8K resolution. It provides ultra-high-definition photos of up to 120 megapixels, delivering sharp details and a panoramic view.
It comes with 105 gigabytes of built-in storage and supports Wi-fi 6 and USB 3.1 standards – enabling wireless transfer speeds of up to 90 megabytes per second and fixed-line computer transfer speeds of up to 600MB/s, respectively. The camera’s fast-charging function can generate 50 per cent of power in 12 minutes.

DJI’s move into 360-degree imaging comes amid a growing global market for such cameras. Data from Precedence Research showed the global 360-degree camera market would reach US$2.34 billion this year, up from US$1.82 billion in 2024.
According to Precedence, the growing demand for 360-degree cameras is being generated from diverse fields like entertainment and media, travel and tourism, real estate and security surveillance.
The Osmo 360 was now available for purchase at DJI Stores as well as authorised online stores and experience stores in Taiwan, Hong Kong and Macau, according to DJI’s statement. The Osmo 360 standard kit, which includes accessories, is priced at HK$3,299 (US$420).
Except for the Osmo 360 adventure combo, which costs 3,799 yuan (US$528), all other packages, including the standard kit, are currently out of stock in mainland China, according to the DJI website.

As the leading vendor of 360-degree cameras in the consumer market, Insta360 has cut the price on its X5 camera for the first time in response to the Osmo 360 launch. The X5, which has comparable features to the Osmo 360, was released in April.
Insta360’s official Taobao shop started offering a 500-yuan discount on the X5, with a starting price of 3,298 yuan.
The company held a 67 per cent share of the global 360-degree camera market in 2023, according to market research firm Frost & Sullivan.
This week’s release of the Osmo 360 camera comes ahead of Insta360’s anticipated launch this month of its Antigravity drone, which weighs less than 249 grams and features a built-in 360-degree camera – described by the company as the world’s first “360 drone”.
DJI had an estimated 70 per cent share of the global drone market last year, according to market research firm Berg Insight.


US drone ban proposal to combat China’s dominance concerns American police, farmers

From BYD cars to DJI drones, Guangdong showcases tech prowess ahead of Apec summit

In pictures: from factory floors to AI – the evolution of innovation in Hong Kong

Global investors descend on China’s Shenzhen to ride wave of AI and robotics opportunities

Chinese drone giant DJI launches its first entry in the 360-degree camera market

DJI’s Osmo 360 camera. Photo: Handout

The Osmo 360 camera supports Wi-fi 6 standard, enabling wireless transfer speeds of up to 90 megabytes per second. Photo: Handout

The Osmo 360, which weighs 183 grams, allows users to record continuously for 100 minutes at ultra-high 8K resolution. Photo: Handout

Insta360’s Antigravity challenges DJI with 8K 360-degree drone

Antigravity, a new brand under Insta360, is set to unveil its first product. Photo: Handout

A DJI store in Beijing. The company is set to face new competition from Insta360’s new drone brand. Photo: EPA-EFE

Trump wants to ground China’s drones – but have they flown too high to reach?

Illustration: Henry Wong

Drone giant DJI launches US$10,000 enterprise model that can avoid power lines at night

DJI’s Matrice 400 enterprise drone flies near a high-voltage transmission tower. Photo: Handout

DJI’s Matrice 400 reflects the Shenzhen-based company’s efforts to continue leading the global market for commercial drones. Photo: Handout

Supplementary devices that can be mounted on the Matrice 400’s four external ports include: an all-weather multi-sensor payload for capturing images night or day, a spotlight, a loudspeaker and a high-performance embedded computer. Photo: Handout

China’s top drone maker DJI comes down to earth with launch of robotic cleaner

The DJI logo is displayed at the Cebit 2017 exhibition in Germany. Photo: Shutterstock Images

Employees work on the production line of a robot vacuum cleaner factory in Shenzhen, August 9, 2019. Photo: Reuters

Tech

Big Tech

Tech Trends

Business

China Business

News

China

Money & Wealth

China Future Tech

Aerospace

This marks DJI’s major push into the broader photography market, where it competes against vendors like Insta360


This marks DJI’s major push into the broader photography market, where it competes against vendors like Insta360.


Chinese drone giant DJI launches its first entry in the 360-degree camera market

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}This marks DJI’s major push into the broader photography market, where it competes against vendors like Insta360

This marks DJI’s major push into the broader photography market, where it competes against vendors like Insta360