TikTok Shop cuts more US jobs as Trump’s ban deadline looms
The team has also been replacing US-hired staff near Seattle with managers connected to China
“As the TikTok Shop business evolves, we regularly review our operations to ensure long-term success,” a representative for the video-sharing app said in a statement on Wednesday. “We’ve made the difficult decision to adjust parts of our team to better align with strategic priorities.”
TikTok did not respond to the question of how many people are being cut.
TikTok Shop’s US operations have undergone a series of changes in the past few months following a year in which the division fell short of internal sales targets. TikTok Shop eliminated some jobs in April and enacted a second round of cuts in May.
The team has also been replacing US-hired staff near Seattle with managers connected to China – an effort to replicate the e-commerce success that parent company ByteDance has had in Asia.