Chinese esports giant NIP sets global targets with Abu Dhabi expansion
Co-founder Hicham Chahine said a significant portion of NIP’s audience is now outside China, which he called a more ‘developed’ video gaming market
As Chinese esports giant NIP Group plans to establish a global headquarters in the Middle East, co-founder Hicham Chahine is considering how to capitalise on opportunities in vastly different video gaming markets.
“The West is very accustomed to PCs, consoles,” Chahine said in an interview on May 14. “In China, gaming is a mobile phenomenon, led by companies like Tencent and NetEase.”
“In China, we see the emergence of super apps that consolidate many services into one place,” he said. “In contrast, the West is more fragmented, with gaming spread across PCs, consoles, Instagram, Facebook, and various other platforms.”