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Ann Cao

AliExpress, Alibaba Group Holding’s international e-commerce platform, is bringing the world’s largest online shopping sales event, Singles’ Day, to the US for the first time, giving Americans an alternative to Black Friday and Cyber Monday for snagging deals ahead of the holidays.
The technology giant will kick off sales in the US on Friday, with discounts of up to 90 per cent on a wide range of products – from tech gadgets to home essentials and beauty products.
Friday will start the three-day presale period, when consumers can browse discounts and add products to their carts. Final purchases on the full selection of products can be made from November 11 to November 18.
The push to expand Singles’ Day comes as China’s major e-commerce platforms – including Alibaba’s Taobao and Tmall, JD.com, ByteDance’s Douyin and PDD Holdings’ Pinduoduo – are already in the middle of their domestic sales campaigns, which started in late October.
The shopping festival, also known as Double 11, has grown longer over the years, and now starts weeks ahead of its original November 11 date.




Alibaba, owner of the South China Morning Post, is betting big on overseas markets through its global unit Alibaba International Digital Commerce Group, amid heightened competition at home.
Other Chinese firms have also been looking for new growth overseas, with the US becoming a key battlefield among relatively new market entrants such as Shein, PDD’s Temu, and ByteDance’s TikTok Shop.
“We strive for Singles’ Day to be a moment where everyone can feel good about treating themselves because they know they’re getting a great deal,” said Chris Carl, head of marketing at AliExpress US. “Beyond that, we also aim to make online shopping a fun and engaging experience.”
Separately, the platform launched an initiative in the US last week called AliExpressDirect, which invites local retailers to open stores on the platform.
This is the first time that AliExpress has allowed US-based merchants to sell directly on the platform, following similar moves by Shein and Temu.
Under the programme, local sellers do not have to pay a commission or onboarding costs during a special introductory period, according to AliExpress.
For Singles’ Day, the platform has also launched campaigns encouraging American consumers to participate and win prizes. Among these are a “$1 Challenge” that runs from November 1 to November 18, in which users shake their smartphones for a chance to buy certain products for just US$1.
Another promotion is in the form of a dance challenge on TikTok. Participants can win up to US$100 in AliExpress shopping credits each day.
According to a survey by AliExpress and Censuswide, 79 per cent of US consumers said discounts and promotions are important to their holiday shopping, while 55 per cent indicated interest in a major shopping holiday taking place earlier in the year, before Black Friday or Cyber Monday at the end of November.
“With our report indicating that 28 per cent of consumers treat themselves only once a year or less, and 29 per cent are not treating themselves more due to budget constraints, major promotional events that are earlier in the holiday season like Singles’ Day are perhaps more significant than ever,” Carl said.


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Alibaba’s international e-commerce platform is kicking off Singles’ Day sales in the US on Friday and runs through November 18


Alibaba’s international e-commerce platform is kicking off Singles’ Day sales in the US on Friday and runs through November 18.


Alibaba brings Singles’ Day to US with AliExpress, offering alternative to Black Friday

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Alibaba’s international e-commerce platform is kicking off Singles’ Day sales in the US on Friday and runs through November 18

Alibaba’s international e-commerce platform is kicking off Singles’ Day sales in the US on Friday and runs through November 18