Alibaba sets US$142 million promotion to waive delivery fees for Hong Kong’s Taobao users

Delivery charges on the city’s Taobao users will be waived for certain orders that cost more than US$14 during this fourth quarter

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Alibaba Group Holding’s latest promotion for Taobao users in Hong Kong reflects the company’s efforts to boost services outside its home market. Photo: Shutterstock

Published: 7:08pm, 26 Sep 2024Updated: 1:35pm, 27 Sep 2024

Alibaba Group Holding has earmarked 1 billion yuan (US$142 million) to waive delivery charges on Taobao users in Hong Kong for certain orders that cost more than 99 yuan during this fourth quarter.

The three-month campaign covers categories such as fashion accessories, electronics, skincare and cosmetic products on Taobao, according to Alibaba, owner of the South China Morning Post, at an event in the city on Thursday.

“Hong Kong has always been one of the most important markets for Alibaba,” said Ye Jianqiu, general manager of Tmall Taobao World, a unit of Alibaba’s International Digital Commerce Group, at the event. “We hope that Taobao could truly become a reliable friend to Hong Kong users, residents and families.”

Taobao users can pick up their orders at more than 800 delivery stations across the city operated by Alibaba’s Cainiao Smart Logistics Network, the company said.

Tmall Taobao World general manager Ye Jianqiu (left) and C.K. Chan, head of Hong Kong and Macau operations at Tmall Taobao World, launch the firm’s latest promotion at an event in Hong Kong on Thursday. Photo: Handout

Alibaba decided to launch this Hong Kong promotion in October because the fourth quarter is always the company’s peak sales season, according to C.K. Chan, head of Hong Kong and Macau operations at Tmall Taobao World.