Snap partners with Google to power Snapchat’s AI chatbot with OpenAI GPT rival Gemini

Snap’s My AI chatbot is compatible with Spectacles, its new augmented-reality smart glasses unveiled last week

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Snap is integrating Google’s generative AI model Gemini into Snapchat’s chatbot. Photo: AP Photo

Published: 10:18am, 25 Sep 2024

Snap will start using Google’s generative artificial intelligence (AI) model to help power Snapchat’s AI chatbot, part of a broader plan to boost engagement and increase user time spent on the messaging app.

Snap has been investing in new AI features as it competes with larger peers, such as Meta Platforms, which also has its own AI chatbot. Alphabet’s Google, meanwhile, has been seeking new corporate clients for its Gemini AI model as a way to boost business. The two companies announced the new partnership Tuesday.

Snap first launched its My AI chatbot last year, using generative AI models from OpenAI, the maker of ChatGPT. But the company recently started using Gemini as well because Google’s large language model can process video, audio and text simultaneously, capabilities collectively known as multimodal AI.

That feature is important because Snapchat users often communicate through videos and images, in addition to text, said Snap chief executive officer Evan Spiegel.

Snap CEO Evan Spiegel introducing the company’s new AR glasses last week. Photo: AFP

“The chat with large language models has always been quite engaging,” Spiegel said, though he also noted that the experience when sending photos and videos to a chatbot has lagged behind. Since sending photos and videos is the main way Snapchat users communicate, this “held back our vision” for what the product could ultimately become, he added.

Since Snap started using Gemini earlier this year, the company has seen almost three times more engagement from people sending images and videos to its AI chatbot, the company said.