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TikTok, Amazon collaborate on online shopping, heating up competition with Shein, Temu

  • TikTok users will see Amazon product recommendations on the app’s ‘For You’ feed

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To complete checkout for a purchase without leaving the TikTok app, users need to link their profile with an Amazon account. Photo: Shutterstock
Kelly Le
TikTok and Amazon.com have entered into a deal that enables users of the ByteDance-owned platform to directly buy goods from the United States-based e-commerce giant via the popular short video app.
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“We’re excited to collaborate with Amazon to offer a seamless and fun shopping experience,” TikTok wrote in a post on Thursday, which did not provide details on how many international markets are covered by this collaboration.

TikTok users will see Amazon product recommendations on the app’s “For You” feed, according to the post. In the US, TikTok users will also see real-time pricing, delivery estimates, product details and eligibility for Amazon’s paid subscription service Prime.

To complete checkout for a purchase without leaving the TikTok app, users need to link their profile with an Amazon account.

TikTok Shop, the e-commerce business of ByteDance-owned TikTok, had more than 15 million sellers on its online marketplace as of December. Photo: Shutterstock
TikTok Shop, the e-commerce business of ByteDance-owned TikTok, had more than 15 million sellers on its online marketplace as of December. Photo: Shutterstock

TikTok did not immediately reply to a request for comment.

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The collaboration between TikTok and Amazon reflects the two platforms’ heated competition, especially in the US, with fast-fashion online retailer Shein and discount shopping platform Temu, operated by Pinduoduo owner PDD Holdings.
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