Apple supplier Luxshare Precision tries to shake off contract manufacturer tag and become a solutions provider

Luxshare Precision Industry, a key Apple supplier, is repositioning itself as a solutions provider instead of a contract manufacturer for big brands, according to its chairwoman.

Wang Laichun, the 57-year-old low profile founder and chairwoman of Luxshare, said in an interview on the sidelines of China’s annual legislative gathering that the business of contract manufacturing – assembling products in accordance with customer requests – “does not have a soul”, indicating her desire to move away from low value-added processing.

Wang is a member of the Chinese People’s Political Consultative Conference, the country’s top political advisory body.

Wang, who has transformed her business from a humble cable connector into a key assembler of Apple products including AirPods, the iPhone and Vision Pro, was quoted by magazine China Entrepreneur as saying that Luxshare now wants to provide clients with solutions.

“To me, contract manufacturing [is a practice that] has nothing to do with market analysis or technology build-up, and no way to solve client pain points, that’s contract manufacturing,” Wang said.

However, Wang has sought to shake off the “contract manufacturer” image before.