Alibaba e-commerce platforms a key channel for European businesses to sell into China, study says
- Exports from 27 European countries via Alibaba’s platforms totalled about €32.3 billion last year, a third higher than in 2019, according to a study commissioned by Alibaba
- The export activity contributed a combined €57.9 billion to the gross domestic product of Germany, France, Italy and Spain over the same four years, the study estimated
The e-commerce platforms run by Alibaba Group Holding have become an important channel for European firms to sell goods overseas, according to a new study, as Chinese online shopping giants continue to invest in international expansion.
Exports from 27 European countries via Alibaba’s platforms totalled about €32.3 billion (US$34.6 billion) last year, a third higher than in 2019, according to a study by Italy’s SDA Bocconi School of Management. Between 2019 and 2022, companies in those countries exported €121.4 billion worth of goods to Chinese consumers via the Alibaba platforms, according to the study, which was commissioned by Alibaba.
The export activity contributed a combined €57.9 billion to the gross domestic product of Germany, France, Italy and Spain over the same four years, the study estimated.
“Alibaba helps European companies, of all sizes, sell to customers in international markets, protecting European jobs and growing the European economy,” said Eric Pelletier, Alibaba’s vice-president and head of international government relations.
Hangzhou-based Alibaba owns the South China Morning Post.