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Chinese-owned Temu to face compliance issues in Indonesia, local officials warn

  • The platform’s business model of selling from factory to consumers is in conflict with regulations that require ‘an intermediary’

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An ad for Temu, which offers low prices direct from the factory. Photo: Handout
Coco Fengin Beijing
Budget shopping app provider Temu, owned by Pinduoduo parent PDD Holdings, may face regulatory hurdles if it enters the Indonesian market, local officials have warned.
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The platform’s business model of selling from manufacturers directly to consumers is in conflict with domestic regulations that require “an intermediary” or “a distributor”, Isy Karim, the director general of the domestic trade department in the country’s trade ministry, said last week, according to CNN Indonesia.

Karim said the government would closely watch the situation, adding that Temu has not yet applied for an e-commerce licence to run its business in the market.

The potential entry of fast-growing Temu into one of the biggest e-commerce markets in Southeast Asia has been monitored by other local officials, who have voiced concerns over jobs and consumer prices.

The logo of Temu is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. Photo: Reuters
The logo of Temu is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. Photo: Reuters
Temu may be the second Chinese-backed shopping business to hit regulatory roadblocks in Indonesia. TikTok, the video and shopping platform owned by Beijing-based ByteDance, retained its Indonesian operations after a US$1.5 billion merger deal with local giant Tokopedia in January, but the move resulted in about 450 job cuts at TikTok’s Indonesian arm.
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