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Fairfax Media
Tech

Do modern photographers need to buy a drone?

With the industry’s value is set to grow to US$97 billion by 2020 as they’re usefulness is picked up on by more professionals

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Drone-mounted cameras make it easier to capture images in difficult locations, like this ibis colony. Photo: Nick Moir/Fairfax
Fairfax Media

By Henry Zwartz

The days of TV journalists and photographers using helicopters to get a bird’s eye view are fast fading. Drones, big and small, are increasingly being used to get stunning aerial images most of us thought were out of reach.

In fact, drones could well be the next “must-have” technological accessory for photographers. Each year we’re thrown new models with more advanced cameras, better stability, and longer battery life - which has been one of the biggest issues for photographers. The machines already have their place in the kit bag for many wedding and event photographers, where height can really add to the occasion.

Consumer demand is almost as dizzying as the rate at which the technology has been improving. The value of the industry is set to balloon from A$2 billion (US$1.5 billion) in 2016 to an estimated A$127 billion (US$96.8 billion) by 2020, according to figures from consulting group PricewaterhouseCoopers.

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