Advertisement

China’s social commerce platform Xiaohongshu back in Chinese Android app stores after two month absence

  • Social commerce site one of the latest examples of apps falling afoul of tighter government regulations over the country’s cyberspace

Reading Time:2 minutes
Why you can trust SCMP
Screenshot of Xiaohongshu advertisement. Photo: Handout
Tracy Quin Shanghai

Social commerce platform Xiaohongshu was reinstated in several Chinese Android app stores this week after a two month absence in one of the latest examples of apps falling afoul of tighter government regulations over the country’s cyberspace.

Advertisement

Xiaohongshu was available in several Chinese Android app stores on Tuesday although it still cannot be found on Apple’s China iOS app store. The precise reason for the app’s removal in the first place remains unclear although Xiaohongshu is not the first popular Chinese app which has been taken down amid “content rectification” action in recent months as the authorities in Beijing continue a crackdown on online content deemed offensive, inappropriate or politically sensitive.

Xiaohongshu was not immediately available for comment.

The app, whose 85 million monthly active users share their shopping experiences in the form of text, pictures and short videos, was suddenly removed from Chinese Android app stores at the end of July and soon after disappeared from Apple’s China iOS app store.

“We have started a comprehensive investigation and rectification of content, and are engaged in self examination with cooperation from all relevant [government] departments,” Xiaohongshu said in a Weibo post after the removal.

In June, the Cyberspace Administration of China (CAC), which oversees the country’s cyber policy, said it had punished 26 audio apps, including music sites, podcasts and audiobooks, for spreading pornographic content and for promoting “historical nihilism”, which it defined as stories about zombies and ghost marriages.

loading
Advertisement