Liverpool unveil ‘bold’ and ‘toxic’ new third kit in overblown Hong Kong hotel launch as circus comes to town
The English club touch down for Premier League Asia Trophy but promotional duties prove to be just as important as playing time on the pitch
An official press release describing the design of Liverpool’s new third kit as ‘bold’ was certainly an apt choice, given the whole pizzazz that went with unveiling it.
The venue for the launch was the Ritz-Carlton Hotel’s Ozone Bar – one of the highest rooftop bars in the world atop one of the city’s most iconic buildings in West Kowloon.
So high is the bar, on the 118th floor, that ears pop in the lift on the way up the International Commerce Centre.
Two club staff members who shared the lift up were taken aback by the grand scale of the Ritz-Carlton. “It’s gonna be tough getting around here all week!” joked one.
Liverpool are staying at the luxury hotel during the Premier League Asia Trophy tournament, having touched down in Hong Kong from Manchester on Monday morning.
The circus has well and truly come to town – West Bromwich Albion, Crystal Palace and Leicester are also taking part but Liverpool are the clear-cut star attraction.