Ex-England Sevens star Simon Amor returning to Hong Kong to take up performance role
Former Japan coach Simon Amor named new executive director of performance and representative rugby

Former England Sevens star Simon Amor is returning for a second stint with Hong Kong, after being appointed as the new executive director of performance and representative rugby.
The 46-year-old briefly took charge of the senior men’s side in June 2021 as interim head coach ahead of the Covid-delayed Asia Rugby Championship, leaving six months later to become technical director of Japan’s Sevens programme.
Amor, who worked as the attack coach for the England XV’s side when Eddie Jones was in charge, joins with Hong Kong preparing for the most important six weeks in the team’s history.
A place at the men’s 2027 World Cup awaits the winners of this year’s championship, and Amor is expected to be at Hong Kong’s first game, away to the United Arab Emirates on June 14.
Amor’s remit will also include guiding the women’s bid to qualify for the XVs World Cup, and helping both sevens squads try to reach an Olympic Games.
“I am delighted to be returning to Hong Kong China Rugby at an incredibly exciting time in the organisation’s proud history,” Amor said in a statement released by HKCR.