Olympic champion Shaun White set to revolutionise snowboarding again with his Snow League
Inaugural season kicks off in Aspen on Friday, with a field of 36 athletes – including reigning Olympic champion Ayumu Hirano of Japan
Snowboarding great Shaun White brought the once outsider sport into the mainstream as a competitor and is now looking to carve a path for the next generation of professional riders with the launch of his Snow League.
The inaugural season kicks off with a half-pipe competition from March 7-8 in Aspen, where 36 athletes – including reigning Olympic champion Ayumu Hirano of Japan – will begin a quest to be crowned the first-ever Snow League world champions.
White, a three-time Olympic gold medallist who hung up his board after the 2022 Beijing Games, said he was not done innovating in a sport that was often misunderstood and even ridiculed in its early days.
“I entered the sport in a crazy time period where a lot of snowboarders weren’t allowed on resorts and half-pipes were hand-dug by shovels,” White said.
“My goal was to bring about a professionalism and an athleticism that wasn’t really there before.
“What I did within my competitive career I’m hoping to lap with this next chapter. I want to leave the sport in a better place than I found it and usher in a new era for the next generation.”