ONE Championship Thailand chief outlines bold expansion plans after Lumpinee renewal
Jitinat Asdamongkol says Thailand remains promotion’s production hub as it explores roadshows, new formats and push for 4-ounce Muay Thai
ONE Championship Thailand president Jitinat “Plai” Asdamongkol has said the promotion’s renewed partnership with Lumpinee Stadium was a major signal of intent, with Thailand set to remain the company’s global engine room as it targeted further domestic and international growth.
Speaking after the Royal Thai Army confirmed a two-year extension with ONE, Plai said the collaboration had already reshaped the landscape of Muay Thai.
“Lumpinee and the Royal Thai Army invited ONE Championship about almost three years ago to help rejuvenate and revive Muay Thai,” he said. “That partnership has been very instrumental in helping ONE Championship help Muay Thai by upping the standard of Muay Thai and creating many new superstars.”
He added that Lumpinee remained the sport’s most prestigious stage. “Lumpinee is the premier institution, well known around the world as the Muay Thai stadium of world champions and warriors,” he said.
Plai called the renewal “a very positive sign and also a very healthy partnership”.
He said fans could expect at least the same number of events as the past year, though internal discussions had included the possibility of an expanded calendar. “There will at least be the same number of events as last year, but there is a good possibility there will also be more shows,” he said.