Premier League to branch out with new Singapore streaming service, could Hong Kong follow?
English top flight to launch first direct-to-customer platform, may be ‘replicated all around the world’
The Premier League will launch its first direct-to-customer streaming platform in Singapore next season, a service that could be “replicated all around the world” if successful.
Premier League chief executive Richard Masters said on Thursday the new channel would be known as “Premier League +”.
This will be the first time the lucrative and globally popular English top-flight football competition has broadcast its own content, having always previously sold its rights to the likes of satellite broadcasters such as Sky Sports in the UK and the terrestrial NBC in the United States.
The Singapore project will coincide with the opening of a new Premier League Studios production hub in Olympia, London.
“We’re going (direct) to consumer in Singapore,” Masters told the Financial Times Business of Football Summit in London, with several Premier League clubs, including Manchester United and Liverpool, having long-established fan bases in Asia.
“It’s a very long, considered process, carefully chosen.