Indian cricket league’s valuation shrinks for second year in a row
Drop in value of Indian Premier League by almost 11 per cent in 2025 due to ‘twin shocks’, says report by consulting firm
The valuation of the world’s most lucrative cricket tournament, the Indian Premier League, eroded for a second year in a row, according to a report, marking a shift from years of ballooning growth on the back of competitive bidding for broadcast rights.
The cricket league’s value dropped almost 11 per cent to US$8.8 billion in 2025, from US$9.9 billion in 2024, according to an October 15 report by consulting firm D&P Advisory. The coveted event was valued at a peak of US$11.2 billion in 2023, it said.
The “twin shocks” of a ban on online betting apps – the most aggressive sponsor category for cricket – and consolidation of media rights have led to a fall in the valuation of the tournament, the report said.
The Mukesh Ambani-led Reliance Industries Ltd agreed to merge its media assets with Walt Disney Co.’s India operations in 2024, bringing down competitive intensity in bidding for IPL’s broadcast and streaming rights.
Also, India moved a legislation in August to ban online money gaming because of rising instances of addiction, money laundering and financial frauds through these apps.
While the fundamentals of the IPL are still strong, the league has to shift from “episodic valuation spikes” to sustainable growth built on diversification, digital monetisation and potential entry of global streaming giants, according to the report.