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Why Trump tariffs could make sports gear made in Asia pricier – for Americans

Hong Kong economists expect pain for US consumers, with likes of Nike, Adidas, Under Armour and Hoka making goods in China or Southeast Asia

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Nike shoes are seen in the King of Prussia Mall in Pennsylvania this week, as global markets braced for the impact of US import tariffs. Photo: Reuters

Rising prices for sports goods made in Asia will be felt by American consumers after US President Donald Trump’s latest tariffs on China and its neighbours, Hong Kong experts predicted on Friday.

China and several Southeast Asian nations heavily involved in manufacturing for the world’s biggest sports brands were targeted by the United States in the tariffs announced on Wednesday.

Cambodia, Vietnam, China and Indonesia were hit with 49, 46, 34 and 32 per cent tariffs respectively on their exports to the US – potentially affecting the products of the likes of Nike, Adidas, Under Armour, Lululemon, On Holdings, Amer Sports and Hoka, all of which have some form of production in the region.

Nike’s 2024 annual report stated that Vietnam, Indonesia and China manufactured 50, 27 and 18 per cent respectively of its shoes in the preceding year. Vietnam also produced 28 per cent of the American company’s clothing, with China and Cambodia making 16 and 15 per cent respectively.

Olympic champion fencer Cheung Ka-long is seen in a Nike advertisement in Hong Kong. Photo: Dickson Lee
Olympic champion fencer Cheung Ka-long is seen in a Nike advertisement in Hong Kong. Photo: Dickson Lee

But Vera Yuen Wing-han, an economics lecturer at the University of Hong Kong, said that the impact on prices would harm American consumers.

“The tariff has been added to many countries, so it does not favour Vietnam, China or Cambodia,” she said. “But it’s too expensive to produce locally in America, so they will have to import, they have to buy, even if it’s a higher price.”

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