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Eileen Gu, Emma Raducanu included in top 50 most marketable athletes list

  • Double Olympic skiing champion Gu and tennis star Raducanu the only athletes with Chinese heritage to make SportsPro Media’s list for 2022
  • List topped by Manchester United football icon Cristiano Ronaldo – with Naomi Osaka the highest-ranked Asian athlete at No 6

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Freestyle skier Eileen Gu accepts the award for best breakthrough athlete at the ESPY Awards on July 20, 2022, at the Dolby Theatre in Los Angeles. Photo: AP
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Eileen Gu has been included in a coveted list of the top 50 most marketable athletes of 2022 – in something of a rarity for Chinese sports stars.

The double Olympic champion freestyle skier features at No 29 on the list, compiled by SportsPro Media – a platform based in London which aspires to “connect and inspire the business world of sport”.

British tennis star Emma Raducanu – a close friend of Gu’s, who like her, has a Chinese mother – is higher up the list at No 12.

Gu received a marketability score of 34.10 from the Sports Pro Media judges. She scored 12.66 out of 20 on brand strength, but only 12.54 out of 50 on audience and reach, with a mark of 8.90 out of 30 for economics.

Eileen Gu celebrates during a medal ceremony for the women’s freestyle skiing half-pipe competition at the 2022 Winter Olympics. Photo: AP
Eileen Gu celebrates during a medal ceremony for the women’s freestyle skiing half-pipe competition at the 2022 Winter Olympics. Photo: AP

No other athletes with Chinese heritage featured on the list, which was topped by superstar Manchester United and Portugal footballer Cristiano Ronaldo.

The 37-year-old Ronaldo scored 91.21 – with 11.21 out of 30 on brand strength, and maximum marks on audience and reach, and economics.

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