NBA’s James Harden stunned as Chinese fans buy 10,000 bottles of his wine in 10 seconds – after a ‘great move’ criticising Daryl Morey
- Harden says ‘no way’ after his personal brand of wine sells out during appearance on Chinese influencer Xiao Yang’s live stream
- Four-time NBA champ Andre Iguadola believes Harden’s outburst at 76ers boss was a calculated move as ‘there’s history there with China’
James Harden was shocked after his Chinese fans bought 10,000 bottles of his personal brand of wine in just 10 seconds, as fellow NBA superstar Andre Iguadola praised him for a “great move” criticising Daryl Morey during a promotional tour of the country.
The 33-year-old American Harden recently joined a live stream on social media with local influencer Xiao Yang, who wanted to show the Philadelphia 76ers guard how quickly they could sell out his new product.
Harden launched his own “J-Harden Wines” brand in 2022, to “bring excitement to the industry and turn some heads” with some eye-catching colours and a picture of himself on the prosecco, sauvignon and red wine bottles.
During the live stream, Harden assured viewers the wine was “not expensive” and said he would usually sell a few cases in a day.
When Yang turned around and told a stunned Harden the bottles had sold out just 10 seconds after sales opened, Harden burst out laughing and said “no way” then went over to the computer to check the sales record himself.
The incident went viral on China’s Twitter-like platform Weibo, with fans loving the basketball icon’s “down-to-earth” response – which included some hilarious facial expressions, and a cartwheel in the background of the live stream.
“This sales volume is really nothing,” one commenter wrote. “It will probably take you a second to release 50,000 bottles. [Harden’s] future will be in the Chinese Basketball Association and live-streaming!”