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Jeremy Lin back in New York – joins Naomi Osaka in Times Square ad for Asian-American NGO campaign
- NBA free agent part of advertising campaign for the See Us Unite campaign backed by The Asian-American Foundation as fans ask what next?
- ‘Linsanity’ star had breakout in NYC but with NBA career on pause he is leaning into AAPI community activism
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NBA free agent Jeremy Lin has returned to New York City, where he played for the Knicks during his breakout “Linsanity” period in 2012.
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But sadly for Knicks fans it is not to return to Madison Square Garden but as part of a huge advertising campaign for The Asian-American Foundation- supported “See Us Unite” campaign.
Lin joined other high profile Asian Americans such as world No 2 tennis player Naomi Osaka on electronic billboards in Times Square over the weekend ahead of Friday’s See Us Unite for Change special on MTV, hosted by Ken Jeong.
Film and television stars Olivia Munn and Henry Golding have been confirmed for the MTV special, which features a swathe of Asian-American celebrities and musicians.
Lin, who also played for the Brookyln Nets in his NBA career, posted a video of the adverts in Times Square on his Instagram on Monday night.
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“Back in New Yorkkkk,” he wrote alongside a Statue of Liberty emoji. “See us defy expectations, See us create change, See us change minds, See us make history, SEE US!!”
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