My secret to success in advertising is timing, says CEO Alex Lee
Leo Burnett Hong Kong’s chief understands the importance of precise timing when it comes to putting together effective advertising campaigns
The open office space at advertising giant Leo Burnett Hong Kong is strikingly trendy and modern. Located in Kwun Tong, the office seems to be designed to encourage productivity and creativity, with its long tables, sofa corners, an outdoor area with high tables and stools, warm lighting and a wall of trophies neatly spread and arranged as you enter.
Alex Lee, who heads the office, is welcoming and exudes that creative flair. CEO of Leo Burnett Hong Kong since mid-2015, Lee was previously with Ogilvy for 14 years. He knows a thing or two about timing in his line of work.
“I remember my mentor, when I first joined the industry, once told me you can have the best plan and idea in the world, [but] if you don’t have the right timing, it is futile. It always reminds me of the Chinese proverb – ‘We have everything ready, just awaiting the east wind’.”