https://www-scmp-com.libproxy1.nus.edu.sg/rss/524357/feed The latest news and top stories on De Beers. A leading entity in the diamond industry, this South African-British corporation specialises in diamond exploration mining and retail. Headquartered in Johannesburg South Africa, De Beers primarily serves the middle and upper market segments globally, with a renewed focus on modern consumers. Renowned for its "A Diamond is Forever" campaign, the company is implementing its "Origins" strategy to enhance natural diamond appeal and streamline operations.... en https://assets-v2.i-scmp.com/production/static/img/icons/scmp-meta-1200x630.png https://www-scmp-com.libproxy1.nus.edu.sg SCMP Style Reporter SCMP Style Reporter The diamond industry is increasingly being shaped by AI, according to Al Cook, CEO of De Beers Group. But it’s not the AI you’re thinking of. “For us, AI stands for ‘authentic individuality’,” he told Style at the Jewellery & Gem World Hong Kong trade show earlier this month. “More and more people want purchases that are as individual as they are – something that’s rare and something you can trace back to where it’s from. You can trust that it’s genuine and is going to hold its value.” This is... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3368260/style-edit-de-beers-group-ceo-al-cook-natural-diamonds-desert-hues-and-traceable-luxury?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3368260/style-edit-de-beers-group-ceo-al-cook-natural-diamonds-desert-hues-and-traceable-luxury?utm_source=rss_feed Thu, 24 Sep 2026 02:00:09 +0000 SCMP Style Reporter SCMP Style Reporter For much of the past century, the natural diamond industry has relied on familiar narratives – bridal jewellery, everlasting romance and flawless white stones. But consumer tastes are changing, and so is the way diamonds are being presented. De Beers Group’s latest initiative, “Desert diamonds”, signals an attempt to broaden that conversation, shifting the spotlight towards naturally warm-coloured diamonds and a more personal approach to luxury. The largest category marketing investment by De... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3362140/style-edit-de-beers-group-redefines-luxury-warm-hued-desert-diamonds?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3362140/style-edit-de-beers-group-redefines-luxury-warm-hued-desert-diamonds?utm_source=rss_feed Fri, 31 Jul 2026 02:00:15 +0000 Vincenzo La Torre Vincenzo La Torre De Beers Group took over one of Shanghai’s most striking buildings – the West Bund Orbit, designed by British architect Thomas Heatherwick – to unveil its Desert diamonds campaign in China. Featuring a gong performance, Peking opera and testimonials from figures such as female race car driver Shi Wei, the event was a full immersion into Chinese culture and its many connections with the diamond world. The leading diamond company globally, De Beers Group supplies natural diamonds to the top... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3362365/de-beers-launches-desert-diamonds-campaign-china-spark-new-fine-jewellery-trend?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3362365/de-beers-launches-desert-diamonds-campaign-china-spark-new-fine-jewellery-trend?utm_source=rss_feed Thu, 30 Jul 2026 06:45:32 +0000 Gayatri Bhaumik Gayatri Bhaumik The modern engagement ring may have originated as a commercial campaign in the 1930s and 1940s but today, it’s a deeply personal artefact. As they look for the perfect ring to mark their commitment, couples are embracing the uniqueness of their connection. Loletta Lai, Natural Diamond APAC vice-president of De Beers Group, says that in 2026, couples are prioritising personal narratives as they search for rings that tell an “authentic story of individuality and connection”. Sally Ryder, director... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3361158/how-taylor-swift-and-zendaya-are-driving-trend-bespoke-engagement-rings?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3361158/how-taylor-swift-and-zendaya-are-driving-trend-bespoke-engagement-rings?utm_source=rss_feed Mon, 20 Jul 2026 22:00:12 +0000 Julie Zhang Julie Zhang A Chinese lab-grown diamond producer saw its profits triple over the first half of the year, as consumers around the world increasingly abandon natural diamonds in favour of cheaper artificial stones. The pivot had led De Beers to suspend production at South Africa’s largest diamond mine, Venetia, for two years as part of a cost-cutting drive, with the company warning that it was confronting “protracted challenging conditions as the diamond industry evolves”. The rise of man-made gems has... https://www-scmp-com.libproxy1.nus.edu.sg/business/china-business/article/3360602/chinese-gem-lab-rakes-profits-world-embraces-artificial-diamonds?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/business/china-business/article/3360602/chinese-gem-lab-rakes-profits-world-embraces-artificial-diamonds?utm_source=rss_feed Wed, 15 Jul 2026 05:00:09 +0000 Gayatri Bhaumik Gayatri Bhaumik In an era that fetishises technology, digital dominates the advertising space. Yet in Asia’s luxury landscape, print has not been left with only memories of a gloriously analogue past. Instead, the medium has evolved to offer a permanence and prestige that screens struggle to replicate. As Randy Duax, managing director, Asia-Pacific at Stagwell, puts it: “Digital won the battle for attention [but] print still wins the battle for significance.” Enduring allure For luxury brands targeting affluent... https://www-scmp-com.libproxy1.nus.edu.sg/special-reports/article/3358192/print-media-retains-its-power-impress-asias-luxury-market?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/special-reports/article/3358192/print-media-retains-its-power-impress-asias-luxury-market?utm_source=rss_feed Wed, 24 Jun 2026 22:15:04 +0000 Zhu Wenqian Zhu Wenqian Hit by competition from lab-grown diamonds and declines in pricing, the natural diamond industry is launching a large-scale traceability system to further build customer trust and establish provenance of the consumer jewels, in a move that industry observers say will boost sales. De Beers Group, the world’s largest diamond producer and distributor, recently announced that the Gemological Institute of America (GIA) will acquire a 30 per cent stake in Tracr, a De Beers-backed firm that has... https://www-scmp-com.libproxy1.nus.edu.sg/business/commodities/article/3356999/natural-diamond-firms-turn-blockchain-traceability-amid-lab-grown-competition?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/business/commodities/article/3356999/natural-diamond-firms-turn-blockchain-traceability-amid-lab-grown-competition?utm_source=rss_feed Sun, 14 Jun 2026 01:30:12 +0000 Wilson Lau Wilson Lau Supported by a rebound in local economic confidence and a gradual revival in regional consumer sentiment, sales at live high‑end jewellery auctions in Hong Kong surged in the second half of 2025, defying global headwinds and reaffirming the city’s status as Asia’s premier luxury hub. Leading auction houses posted record‑breaking results, driven by spirited bidding, exceptional sell‑through rates, and a renewed appetite for rare, tangible assets. Yet global pressures – rising fuel prices and the... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3354220/hong-kongs-jewellery-auctions-hold-strong-2026-season-builds?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3354220/hong-kongs-jewellery-auctions-hold-strong-2026-season-builds?utm_source=rss_feed Sat, 23 May 2026 23:00:06 +0000 Joshua Hendren Joshua Hendren Cufflinks have long been a staple of tailored menswear, and now the classic accessory is getting a bejewelled upgrade. A select group of brands – from independents to major houses – are approaching cufflinks less as functional fasteners and more as miniature jewels in their own right, crafting them in gold and silver and setting them with precious stones. That shift makes sense when you look at the cufflink’s history. Before them, shirt cuffs were typically secured with ribbons or strings. As... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3354088/bejewelled-cufflinks-seen-robert-pattinson-jacob-elordi-and-chris-evans?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3354088/bejewelled-cufflinks-seen-robert-pattinson-jacob-elordi-and-chris-evans?utm_source=rss_feed Tue, 19 May 2026 10:00:10 +0000 Francesca Fearon Francesca Fearon Far from all diamonds are bright and white. Beyond those graded as colourless, and others with just a trace of yellow to them, lie warmer tones that are a little less bling. Seen by some as more sophisticated, they have lately been catching the attention of jewellery designers and celebrities in the know. Witness Kim Kardashian resplendent in a brown and white diamond necklace for the Jeff Bezos – Lauren Sánchez wedding in July, while Taylor Swift slipped on a vintage cognac and white diamond... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3343468/what-are-desert-diamonds-and-why-everyone-taylor-swift-beyonce-wearing-them?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3343468/what-are-desert-diamonds-and-why-everyone-taylor-swift-beyonce-wearing-them?utm_source=rss_feed Thu, 19 Feb 2026 22:00:09 +0000 Priya Raj Priya Raj There have been whispers in the world of luxury that wellness and spirituality will be the industry’s next guiding themes. While traditionalists in Europe might still be making up their minds about this marriage, it’s already integral in Asia. “In Chinese culture, the idea of harmony between body and mind [is] deeply valued. People believe that natural materials carry energy and vitality from the Earth, helping restore calm and balance,” explains Sissi Xu, managing director, Greater China, at... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3337306/how-asian-culture-and-mindfulness-are-reshaping-luxury-jewellery-design?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3337306/how-asian-culture-and-mindfulness-are-reshaping-luxury-jewellery-design?utm_source=rss_feed Sat, 27 Dec 2025 23:00:11 +0000 Danny Mok Danny Mok Hong Kong police are investigating an alleged theft of a diamond worth US$500,000 (HK$3.88 million) that reportedly went missing from a company safe in To Kwa Wan. A man contacted the force at about 3pm on Thursday and said the gem had vanished from a safe in Peninsula Square on Sung On Street. The man said the diamond was valued at US$500,000. The Post learned that the company in question is Sheetal (Far East), the Hong Kong branch of Sheetal Group – a diamond manufacturer established in 1985... https://www-scmp-com.libproxy1.nus.edu.sg/news/hong-kong/law-and-crime/article/3330905/hong-kong-police-investigate-alleged-hk388-million-diamond-theft?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/news/hong-kong/law-and-crime/article/3330905/hong-kong-police-investigate-alleged-hk388-million-diamond-theft?utm_source=rss_feed Thu, 30 Oct 2025 09:38:21 +0000 Joshua Hendren Joshua Hendren Jewellery design’s latest shift isn’t about bigger stones or brighter sparkle. It’s about leaving gems exactly as they were when they were prised from the ground. Unpolished, rough stones are being used in a growing number of high and fine jewellery collections. Once seen as merely the starting point of finished gems, they’re now prized for their texture, irregular shapes and raw beauty. This resurgence is nowhere more visible than at diamond specialist De Beers. Established in 2001 as the... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3330480/why-rough-uncut-gemstones-are-feted-their-raw-beauty?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3330480/why-rough-uncut-gemstones-are-feted-their-raw-beauty?utm_source=rss_feed Tue, 28 Oct 2025 22:00:09 +0000 SCMP Style Reporter SCMP Style Reporter In the rarefied world of jewellery, the brightest light apparently comes from the deepest origins. This year, the Gemological Institute of America (GIA) – the foremost arbiter of diamond standards for more than 90 years – has drawn an unmistakable line between the treasures of the Earth and their laboratory-made counterparts. On June 2, the institute announced that by year’s end, its famed 4Cs grading system – cut, colour, clarity, carat – will no longer apply to lab-grown diamonds. Instead,... https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3322198/style-edit-de-beers-drops-lab-grown-diamond-jewellery-focus-natural-stones?utm_source=rss_feed https://www-scmp-com.libproxy1.nus.edu.sg/magazines/style/luxury/jewellery/article/3322198/style-edit-de-beers-drops-lab-grown-diamond-jewellery-focus-natural-stones?utm_source=rss_feed Tue, 19 Aug 2025 02:00:09 +0000