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Thailand positioning itself as haven for luxury complexes for the elderly

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A nurse holds the hand of her patient as they walk through Faham village on the outskirts of Chiang Mai. Photo: Dario Pignatelli

By Kanana Katharangsiporn

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Investors are on the march to cash in on Thailand’s ageing demographic, with two new retirement home projects worth a combined 10 billion baht (US$301 million) to be launched in the fourth quarter.

One is Jin Wellbeing County, targeted towards senior people in Greater Bangkok in the middle- to upper-end segment, with the other a luxury senior village on Kamala Beach in Phuket, comprising 191 low-rise condo units and 29 villas for both Thai and foreign retirees, in the high-end segment.

According to John Lee, Jin Wellbeing County’s chief executive, the company will launch the first phase of the integrated residential and health care complex with 1,400 condo units worth 7 billion baht in November.

“Demand for senior homes is rising,” said Lee, an industry veteran and chairman of Premiere Home Healthcare Co.

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“With Thonburi Hospital as a partner, 220 units have already been booked despite no official sales launches.”

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