Shui On revamps Xintiandi Plaza as it looks to become the go-to destination for female shoppers in Shanghai
- Xintiandi Plaza convinces 16 international brands to open their first outlet on the mainland, hoping to provide female shoppers one-of-a-kind shopping experience
Shui On Land, the mainland-focused developer known for its expertise in large-scale urban renewal projects, has carved a niche for itself in China’s ultra competitive retailing sector by launching the mainland’s first shopping centre dedicated to women in Shanghai.
Located in the heart of downtown Shanghai, in Huaihai Road, Xintiandi Plaza aims to become a lifestyle destination for women of all ages, securing dozens of tenants to offer shoppers highly customisable interactive experiences.
The 27,000 square metre shopping centre, which was transformed from the original Pacific Department Store, reported an occupancy ratio of 97 per cent at its official opening in mid-May.
It is also part of Xintiandi, a fashionable entertainment and commercial complex developed by Shui On.
“Commercial property management requires creativity and meticulous attention to daily operation,” said Alvin Ip, head of Cushman & Wakefield’s capital markets for Greater China, referring to the developer’s bold move to only target women.
