Taobao-partnered furniture store to close after lease ends in October: sources
Landlord Sino Group seeking a new tenant for the second-floor shop at China Hong Kong City mall in Tsim Sha Tsui, marketing materials show
The PapaHome furniture showroom – the product of a partnership between local home repair platform Papabo and Taobao Hong Kong – will close its doors at a Tsim Sha Tsui mall when its lease expires in October, according to multiple people familiar with the matter.
The 25,684 sq ft PapaHome Taobao Furniture Store at China Hong Kong City opened in February 2025 as Taobao Hong Kong’s first bricks-and-mortar furniture showroom, allowing customers to check products before ordering online.
Taobao does not own an equity stake in PapaHome.
Marketing materials showed landlord Sino Group had begun seeking a new tenant for the second-floor unit, shop 202B, which would be available from October.
While marketing a retail unit before a lease expires does not necessarily mean the tenant will leave, three sources said PapaHome had decided not to renew its tenancy.
Taobao is operated by Alibaba Group Holding, which owns the South China Morning Post.