[Sponsored article]

Five years from now it is predicted that the world will be creating so much data that it will be able to fill a stack of DVDs stretching 222 times around the Earth’s circumference.

Total data will hit 175 zettabytes – the equivalent of 175 billion terabytes – International Data Corporation (IDC), a global provider of market intelligence, advisory services and events, has forecast.

Organisations worldwide will be faced with the crucial challenge of storing, breaking down and analysing this unprecedented volume of data into actionable strategies.

Cure.fit, a health care start-up based in Bangalore, southern India, is well aware of the problem. Right from the beginning, its mobile app, which offers fitness, nutrition and mental health programmes, uses technology and data to help its more than one million customers live a healthy lifestyle and access affordable health care.

The company has used data to inform its products designed around machine learning and artificial intelligence, and to improve the company’s internal systems, from its menu settings to workout class schedule creation, Manoj Tharwani, Cure.fit’s engineering lead, says.