Building Stronger Communities Through Sports
2025 marks a double celebration for Link Asset Management (Link), our 20th anniversary and the second year of partnership with the prestigious Link Hong Kong Open. Throughout our journey, Link has championed the power of sport to foster wellness, strengthen community bonds, and bring vibrancy to the neighbourhoods we serve.
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As a proud partner of the Link Hong Kong Open, we are leveraging our community reach, spanning nearly every district in Hong Kong, to make the sport more accessible, while helping to promote the city as a dynamic hub for international mega events.
To bring the excitement of golf closer to everyday life, Link launched the Tour de Link Golf Challenge at its malls in early October. In just over a week, the event attracted more than 30,000 rounds of play and featured interactive experience such as a digital cross-district challenge, a golf simulator at the Tech Arena, and mini golf at the Leisure Club, offering fun for players of all ages and skill levels.
.jpg?itok=SuyUVzxi "Link has consistently promoted healthy living through engaging community programmes. For example, Tour de Link, cross-district in-mall cycling competition, attracted more than 45,000 participants.")
This year’s Link Hong Kong Open has adopted “Open for All” as its tagline. Extending this spirit of inclusion, Link has invited a wide range of community stakeholders, including local schools, sports associations and NGOs to experience the Link Hong Kong Open firsthand, inspiring future athletes and nurturing a lasting appreciation for sport.
Complementing these initiatives, Link’s network of around 80 sports facility locations citywide, including basketball, football, and multi-purpose courts, continues to provide accessible spaces for active lifestyles. Many of these facilities have been revitalised with vibrant colours and photo walls, transforming them into visually inspiring hubs that celebrate local sports culture and social connection.
.JPG?itok=WKD9aufL "Link’s vibrant sports courts—spanning over 80 locations citywide—foster active lifestyles and community connection, blending function with local sports culture.")