Qeelin returns to its roots

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15 years of the Wulu

Back in 2004, Qeelin, founded by Dennis Chan, catapulted to international fame when actress Maggie Cheung dazzled at the Cannes Film Festival wearing a single Wulu earring. The elegant, undulating lines of the gourd-shaped Wulu, a symbol of good fortune and wealth, have enchanted jewellery lovers and brought fortune to the brand.  

Soon after the lights dimmed on the red carpet, the Wulu collection lit up in Paris at the Palais Royal, Colette and Galeries Lafayette, in Hong Kong and the rest of the world. 

Having a boutique on Place Vendôme has always been a dream of Chan’s. “When you think of luxury jewellery, the first city you could think of is Paris, and that’s why I started Qeelin there,” he says.  “Going into the global arena of Place Vendôme is like letting everyone know what we are trying to do.”

“Place Vendôme is the landmark of international jewellery and very much associated with prestige. Being the first Chinese jeweller to have a boutique there shows a certain sense of recognition and international projection. That’s very meaningful for us and very encouraging,” adds Christophe Artaux, chief executive officer of Qeelin. “The vision of Qeelin is really about bringing contemporary Chinese design to the world and offering a new vision of Chinese sophistication.  Our new boutique will contribute a lot to this vision and give us a unique opportunity to share our difference and creativity to an international audience. The reception since our soft opening at the same time as the Cannes Film Festival has been very positive, and we have triggered a lot of interest and curiosity.”