Go places with Giorgio Armani’s La Prima bag

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The bag to have and to hold this season is La Prima, the elegant accessory with a quintessentially #GiorgioArmani aesthetic.

1990s redux

Inspired by the original model designed by Giorgio Armani in 1995 and re-launched last year, La Prima reflects the same principles behind the construction of the tailored jacket. Soft oval cuts with pleated edges, a smooth flap and a strap with adjustable lengths meld form and function with femininity in the purest Armani way.

Revisited with high technologies and painstaking manual craftsmanship that reposition the meaning of “Made in Italy” artisanal flair, La Prima is a “must-have” bag in any sophisticated woman’s wardrobe.

Perfect for any occasion

This season’s new iterations will take care of all your carrying needs. Go for a shoulder bag in a variety of new materials and patterns.  In addition to soft palmellato calfskin, they come in shiny elaphe snakeskin and patent leather. A new model comes embellished with bold chain details.