The future of wellness: nutrition and supplement trends to watch in 2025

Beyond digestive health, probiotics, or live, beneficial bacteria, are now seen by many as vital in supporting immune function and overall vitality.

There is now a shift in focus to the connection between the gut and the brain, further emphasising the need for a balanced microbiome: a healthy gut can not only influence digestion but also play a crucial role in mental well-being, the strength of the immune system and even energy levels.

Modern diets are not naturally high in probiotics and supplements, so diets containing probiotics consumed in recommended amounts are one way to improve the health of the digestive tract.

Cognitive well-being

The growing focus on the mind-body connection is driving the popularity of supplements such as Omega-3 oils and plant-based options like tea. Omega-3s support heart, brain and emotional health, and according to experts, are most effective when taken with meals to support long-term well-being and a balanced mood.

Black and green tea have been around for centuries and are considered one of the ultimate brain-healthy foods, according to Alex Teo, director, research development and scientific affairs, Asia Pacific, Herbalife. They provide hydration, while kickstarting metabolic activity and boosting energy levels. Letting tea brew for longer to extract and concentrate its components is said to maximise its health benefits.

Meanwhile, plant-based supplements such as pea protein are also gaining traction. Vegan-friendly and said to be easily digestible, this supplement is thought to aid muscle recovery and replenish energy, and is also considered ideal for lactose-intolerant individuals.

Skin health

Collagen has been used as a beauty staple for supporting skin health, but its known benefits are now believed to extend far beyond aesthetics. As well as reducing wrinkles, collagen can promote overall skin, bone and joint health. It supports skin elasticity and hydration, while strengthening and ensuring the flexibility of bones and joints. As consumers embrace a more holistic approach to wellness, collagen’s versatility has made it a key part of health routines, offering both cosmetic and functional benefits that go beyond mere appearance.

Looking ahead

As the demand for supplements grows, there is also an increasing demand for high-quality products that not only deliver benefits but also have greater transparency and more stringent testing to ensure their efficacy and safety, according to a report by marketing and consultancy company Grand View Research. Whether it is the probiotics in gut-health supplements or the magnesium in a hydration formula, supplements must meet the highest standards to earn trust among consumers. Brands likely to thrive are those committed to ethical sourcing, comprehensive quality control and transparent testing.

Today, consumers are likely to educate themselves about ingredient sourcing, testing and product purity to help them make informed choices, empowering individuals to select supplements that align with their health goals. Herbalife, which has been voted the number one nutrition brand in the world, according to Euromonitor, says it is committed to making the best nutritional products, and cites its numerous international awards as attesting to its high-quality of standards.

As the market continues to evolve, the future of supplements is likely to become more “personalised”, driven by technological advancements that empower people to customise their nutrition. Innovations are likely to pave the way for individuals to choose supplements tailored to their specific needs, enhancing their effectiveness and, potentially, leading to better health outcomes. And, according to Teo, with the guidance of healthcare professionals, consumers will be empowered to make informed decisions, reaping the full potential of supplements and transforming their well-being.