Why Burgundy – one of best-known names in wine – has not been used in France until now
- Region in east-central part of nation keen to reassert original French name, Bourgogne, to distinguish it from imitators
- Ability to read renowned wines’ labels helps to understand its 2,000-year tradition, says Anne Moreau of Bourgogne Wine Board
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Family is important in Bourgogne, one of the greatest wine regions in the east-central part of France – an area dotted with vineyards and numerous stunning Renaissance and medieval chateaus, centred around Dijon, a city famous for its mustard.
Here family-owned businesses, called domaines, dominate production of the region’s renowned red and white wines.
Although Bourgogne is widely known internationally by its English name, Burgundy, today the region is reasserting its “family name”, says Anne Moreau, president of the communication commission of the Bourgogne Wine Board (BIVB).
“You don’t translate your family name,” she says. “So ‘Bourgogne’ really links the wine to the terroir [or natural environment] – to the area in France. It’s Bourgogne from now on, and forever.”