The highly popular AIA Carnival empowers visitors to ‘Rethink Healthy’
Discover the numerous ways participating in this year’s winter spectacular can positively impact your health and well-being
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Hong Kong’s winter extravaganza, the AIA Carnival, returns to the Central Harbourfront for its 10th birthday, delighting people of all ages with its signature blend of fun and community spirit.
Beyond the joy and excitement of rides and games, this year’s carnival presents a new vibrant pathway to a more holistic and sustainable approach to well-being, all supported by AIA’s Rethink Healthy advocacy. As the title sponsor, AIA aims to redefine healthy living from physical, mental, financial and environmental health perspectives to create an unforgettable experience at this mega-event.
With the introduction of the AIA Rethink Healthy Workshops to the AIA Carnival, the insurer brings its community commitment to life, helping people embark on their unique journeys towards healthy living and personal fulfilment.
The AIA Rethink Healthy workshops cater to different interests such as festival-themed handcrafting, watch appreciation, photography and sparkling tea tasting. AIA’s customers, business partners and VIP invitees receive priority access, while selected workshops are available to all carnival attendees through registration on a first-come, first-served basis.
The workshops further enhance the diversity of activities at the carnival, ensuring enjoyment for everyone, regardless of age, activity level or personality type, echoing the essence of the AIA Rethink Healthy advocacy which recognises numerous paths to health and well-being.
Melissa Wong, chief customer and marketing officer of AIA Hong Kong and Macau, emphasises this approach. “At AIA, we believe that well-being and living well go hand in hand. Our goal is to inspire everyone to explore their path to health through engaging and interactive experiences, enabling them to live ‘Healthier, Longer, Better Lives’.”
During the Christmas season, carnival-goers celebrated the holiday with their families by participating in workshops to create festive ornaments and craft unique decorations from recycled materials. The workshops provided a fun and meaningful way to embrace sustainability and creativity, and also gave occasion to one-of-a-kind family time, letting children and parents work as a team to enhance bonding.
In January, guests attended watch appreciation workshops where experts demonstrated the craftsmanship behind Grand Seiko timepieces. Participants also had the opportunity to view rare exhibition items and limited-edition watches that were shipped from Japan for the event.
Meanwhile, AIA invited award-winning Hong Kong photographer Kelvin Yuen to lead workshops on light painting, a captivating photography technique that uses a moving light source to “paint” unique images. Participants had the opportunity to use light bulbs as brushes to craft unique light paintings against the backdrop of the carnival’s night sky.
Wellness and mindfulness are at the heart of the carnival experience. With this in mind, AIA organised sparkling tea-tasting workshops, where guests sampled “Season of Love”, the AIA Rethink Healthy blend sparkling tea. The zero-alcohol beverage, crafted by Mindful Sparks, the Official Tea Partner for the Michelin Guide Hong Kong and Macau 2024, combines premium oolong and ginseng to offer a luxurious healthy option for festive seasons and celebratory occasions.
Taking advantage of the spectacular harbour view from the AIA Lounge, the insurer hosted nearly 200 VIP guests including AIA Vitality Platinum members to enjoy the Lunar New Year fireworks.
Besides the workshops, access to the AIA Lounge includes additional perks for its users, such as unlimited popcorn, the “Season of Love” sparkling tea and assorted soft drinks. For those in the mood for something stronger, the premium bar station serves a variety of popular drinks.
“At AIA, we are committed to delivering an exceptional experience to delight guests,” Wong says. “The AIA Carnival is not just an event, it’s an opportunity for us to connect with our customers, business partners and community members to create memorable moments. We believe that every interaction matters, and we strive to ensure that our guests feel valued and engaged throughout their journey with us.”