ROHM brings German clamping ingenuity to Asia-Pacific

From drilling, turning, milling to grinding applications used in sectors as diverse as carmaking, engineering, energy, oil and gas and aerospace, there is only one name trusted by industry leaders for their clamping and chucking devices - ROHM.

Representing German ingenuity perfected over the past 106 years, ROHM reinforces its commitment to its growing clientele in Asia-Pacific with a new hub in Singapore's German Centre. As the region's economy continues to grow immensely, industries such as mechanical and automotive are fuelling demand for ROHM's high-precision solutions.

"From the smallest drill chuck to the most hi-tech power-assisted clamping device in our portfolio, we are bringing the best of ROHM," says Roberto Bencina, managing director of ROHM Asia Pacific. "Penetration of the markets in this region is only possible with a high consistency of excellence in innovation, product efficiency and service through our extensive networks."

Responsible for every market in Asia - except India, Hong Kong, Taiwan and the mainland - ROHM Asia Pacific leverages a network of factories, distributors and more than 16 agents. Quality is ensured by sourcing and making all components and parts in Germany, with all processes overseen by in-house experts.

"The next step is to train local personnel just as well as their German counterparts, and deliver the same level of ingenuity and quality to our Asia-Pacific clients," Bencina says. "A key to achieve this is our direct customer approach, which uses tailored, individualised solutions."

As a vital pillar in ROHM's global strategy, the Asia-Pacific hub is also set to pave the way for additional branches in strategic and emerging markets, and welcomes collaborations with universities and other institutions.