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Investment firm Cambridge Associates aims to help Asian family offices’ global approach to wealth management

  • Boston-headquartered company, with 11 international offices and over 1,000 institutional and family clients worldwide, marks its 50th anniversary
  • Family offices eye investments in areas of innovation, which can change the world and offer big potential for value creation

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Investment firm Cambridge Associates says it has seen a surge in demand from Asian families inquiring about its services after recent market volatilities hit the value of some families’ investment portfolios. Photo: Shutterstock

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It is 50 years since two Harvard College graduates were inspired to set up an investment company after they realised what they were learning at business school was not being widely applied to the way institutions were handling their own capital.

The launch of Cambridge Associates in the United States in 1973 saw it focus on building and managing diversified investment portfolios for clients that would not only meet each client’s specific objectives, but also have a positive impact on the world.

Initially, the company offered investment advice to endowments and foundations, first for Harvard University, then other Ivy League and leading US colleges and universities. Later, it expanded its client base to other institutional investors, including pensions, sovereign wealth funds and family offices globally. The firm is independently owned and privately held by its employees and a select group of clients, including the Rothschilds and the Hall family, the owners of the Hallmark greetings card business.

“We are proud of our origins and – 50 years later – we’re a global company with over 1,000 institutional and family clients worldwide, 11 offices and close to 1,500 employees,” Judy Zhang, managing director and head of China client business at Cambridge Associates, says.

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Judy Zhang, managing director and head of China client business at Cambridge Associates.
Judy Zhang, managing director and head of China client business at Cambridge Associates.
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