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Five key online shopping trends driving the great global pivot in e-commerce

  • While the Covid-19 pandemic has affected every facet of business operations, it has created new opportunities
  • PayPal’s 2021 Borderless Commerce Report highlights the trends that will shape the future of cross-border commerce

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PayPal helps businesses take the first step to pivot online and take advantage of a global upswing in e-commerce. Photo: Shutterstock

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Online retail sales grew 27.8 per cent last year to an astonishing US$4.28 trillion, according to a report published by Insider Intelligence/ eMarketer, a research firm that provides insights into digital advertising, marketing and e-commerce1

The report suggests that trend will continue, with double-digit growth forecast this year2.

Consumer behaviour has changed for good, with a range of impacts.

“As consumers around the world grow accustomed to online shopping, there are generous new opportunities," says Tim Fu, market leader of PayPal Hong Kong, South Korea and Taiwan. "It's created the space for small businesses to start or expand their businesses to online and social platforms, meaning they can sell anywhere with ease and confidence."

“We've also seen big international retailers shift focus to expand their online platforms and adopt offline-to-online strategies.”
Consumer behaviour has changed forever, with the value of e-commerce transactions to surpass US$4.28 trillion last year. Photo: Shutterstock
Consumer behaviour has changed forever, with the value of e-commerce transactions to surpass US$4.28 trillion last year. Photo: Shutterstock
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