A City within a City – Chengdu IFS captivates as the new urban flagship landmark
[Sponsored Article] The rising hustle and bustle of the Chunxi Road Business Circle now converges in Chengdu International Finance Square (Chengdu IFS). This mega integrated complex, comprising of a 210,000-square-metre flagship mall of luxury shopping and lifestyle experience, super Grade-A office towers, deluxe serviced apartments and the Niccolo Hotel, is literally “a City within a City”.
[Sponsored Article]
The rising hustle and bustle of the Chunxi Road Business Circle now converges in Chengdu International Finance Square (Chengdu IFS). This mega integrated complex, comprising of a 210,000-square-metre flagship mall of luxury shopping and lifestyle experience, super Grade-A office towers, deluxe serviced apartments and the Niccolo Hotel, is literally “a City within a City”.
Remarkable Achievements
A fresh approach to lifestyle experience and innovative marketing contribute to the success of Chengdu IFS. It is reflected in the mall’s impressive performances: total revenue, shopper and vehicle’s traffic has grown more than double in the first half of 2015 comparing with the corresponding period in 2014. Many top-tier international luxury brands’ flagship stores in Chengdu IFS are among the brands’ top three revenue- earners in China; some even rank No.1.
Unique Positioning
Occupying Chengdu’s most highly coveted location in Chunxi Road Business Circle, Chengdu IFS is among The Wharf Holdings Ltd’s most ambitious mega integrated flagship complexes in China. The developer lavished over RMB 16 billion in seven years on crafting this complex of 760,000 square metres in gross floor area.
Chengdu IFS offers a fresh integrated lifestyle experience for sophisticated consumers: it features an unrivalled mix of 300 diverse international fashion brands and lifestyle products, top-notch restaurants and entertainment venues. The experience goes beyond luxury shopping: it is also the convergence point for consumers to interact, savour leisurely moments, entertain, participate in community activities, and immerse in lifestyle and artistic pursuits.
Urban Development Accelerator
Chengdu IFS has sped up Chengdu’s ‘internationalisation’ by filling a void. The metropolis previously lacked an upscale urban mega integrated development which is a prerequisite for a new first-tier city. Chengdu IFS has elevated Chengdu to the ranks of “the third city of luxury goods” and “the fourth trendiest city of China”.
Since its opening in early 2014, Chengdu IFS has dominated headlines in local and national media. The 15-metre tall outdoor giant panda art installation adorning its front has become the new urban focal point. Not only is it the ‘must see’ for tourists exploring the metropolis, it is also the favourite spot for local residents to meet up.
The historical appeal of the Chunxi Road Business Circle as Chengdu’s traditional commercial hub has been restored by Chengdu IFS. The district’s revitalisation is optimised because the flagship complex has considerably enriched the district’s business mix and structure, making it the magnet again for the local and regional consumers.
Inspiring Architectural Design
The architectural design of Chengdu IFS is as contemporary as it is uniquely reflective of the cultural heritage. The sculpture garden and art gallery on Level 7 and the ground-level antiquity plaza form part of the complex’s cultural and artistic DNA. Innovative details abound, such as the direct elevated connection between Levels 1 and 3 providing added convenience for drivers.
Headline-grabbing Events
As the new urban landmark, Chengdu IFS is the venue of choice for mega events. From the “I AM HERE! Giant Panda Art and Charity Event”, “100 Doraemon Secret Gadgets Expo”, to “VOGUE Fashion Night Out (FNO)”, all events at Chengdu IFS have drawn big and enthusiastic crowds, successfully optimising the interaction between the consumers and Chengdu IFS.
International Recognition
Chengdu IFS has received recognition from many influential international awards, including the “Asia Pacific Shopping Centre Gold Award” by ICSC and “China Property Awards 2014 (Best Mixed-Use Development)”. Many accolades from the sector and media for Chengdu IFS highlight the fact that it has helped raise the bar for commercial properties in the city and set the trends in the retail concept and shopping habits of the locals, giving them the genuine lifestyle experience of a metropolis.
Chengdu IFS at a Glance
- An upscale 210,000-square-metre flagship shopping mall, featuring close to 300 top-tier luxury and lifestyle brands, 90 of them have made their debuts in Chengdu or southwest China.
- Two Premium Grade-A office buildings of approximately 260,000 square metres.
- Deluxe serviced apartments of approximately 76,000 square metres.
- Niccolo Hotel with around 230 guestrooms.