Clarins celebrates beauty with women worldwide

Every culture has its particular ideal beauty standards. Groupe Clarins values diversity and recognises that these differences are what make every woman uniquely beautiful. For 60 years, Clarins has shown its support to women all over the world by celebrating beauty, and has dedicated itself to listening to their needs when it comes to natural skin and body care products and cosmetics.

A renowned name in luxury skincare, Clarins was established by Jacques Courtin-Clarins in 1954 as a beauty institute offering spa services. Using the specially formulated massage oil with slimming properties developed by its founder, the Clarins Spa has gained a loyal following among women.

The oil, which increased the effectiveness of skin-firming massages, delivered results that exceeded expectations. Due to the oil's popularity, Jacques Courtin-Clarins started marketing the oil outside the spa.

"Initially, my father had reservations about selling the oil outside the spa because he did not want to lose direct communication with customers. It was important for him to keep listening to women," says Dr Olivier Courtin-Clarins, president of the managing board.

Keeping communication lines open, Clarins inserted customer cards into its product packaging to gather feedback - valuable information that helps fuel the company's product development.

For family-owned and operated Clarins, there is science to beauty. The company focuses extensively on research and development (R&D) to create bold innovations that have been Clarins' signature since its founding.