DFI Retail Internship Programme helps invigorate the diverse talent pipeline for Hong Kong’s retail sector

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The robustness of Hong Kong’s retail sector hinges not only on the diverse, quality merchandise on offer, but also on the delightful shopping experience and professionalism of its frontline workforce.

To cultivate the next generation of industry professionals, market leader DFI Retail Group (the Group) initiated its pioneering “DFI Retail Internship Programme” this summer.

This innovative programme immersed local students into the realities of frontline work, offering them a comprehensive understanding and practical experience in various aspects of retail operations, including customer service and inventory management. The programme also featured a range of training sessions and workshops designed to equip the interns with the essential skills for job applications, workplace dynamics, and career planning. This rewarding experience has sparked curiosity among the students, encouraging them to explore potential career paths.

The inaugural “DFI Retail Internship Programme”, aimed at secondary and tertiary students aged 15 and above, was met with an overwhelming response. It received over 800 applications. Following a rigorous selection process, more than 200 secondary school and college students were successfully recruited.

The interns at the Group’s diverse brands, including Wellcome, 7-Eleven, and Mannings, gained a multi-faceted understanding of retail operations through the acquisition of retail workplace skills and knowledge and their practical application. This experience provided them with insights into the future trends of the retail sector.