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Class topper still aims to do even better

[Sponsored Article] Kellogg-HKUST Executive MBA Program gives students an in-depth appreciation of the forces at work.

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Class topper still aims to do even better

[Sponsored Article]

Even though the Kellogg-HKUST Executive MBA has once again topped the Financial Times rankings - making that seven times in the past 10 years - the push to keep improving the programme remains as strong as ever.

That means the latest intake of 40 students, just starting the 18-month course, will benefit from the combined strengths of two of the world’s top business schools. But they will also be on the cutting edge in learning about the latest developments in everything from cloud computing and crowd funding to social enterprises, emerging markets, and finding the right strategies for success in an era of constant change.

“We revise the curriculum continuously to meet the evolving needs of the business world,” says professor Tam Karyan , dean of the School of Business and Management at the Hong Kong University of Science and Technology (HKUST). “For all staff and faculty involved, a key objective is to keep getting better, and that is a process which never stops.”

For example, adjustments to core courses or the introduction of new electives will see greater focus on topics such as big data in business, digital marketing, and leading a global company. There are also plans for a Fintech module. With brand-new subjects, though, even in Hong Kong it is sometimes difficult to find enough people with the requisite expertise to offer a complete course.

If so, the first step is usually to invite a series of guest speakers to give one-hour talks outlining the main issues and pointing the way ahead. That also helps in deciding how best to plan content and pitch things for a class comprised of senior executives from different sectors, who need to grasp the big-picture essentials without necessarily delving into the fine detail or technicalities.

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