As the coronavirus pandemic rewrites everything from the rules of business to the future of the global economy, the need for inspiration and education in all areas is greater than ever.
This year’s MarketingPulse, being held online March 30-31, is designed to be more than a conference. Under the theme “Marketing for Good”, it’s an opportunity to catalyse development and prepare for post-pandemic business recovery. Discussions will centre on how marketing creativity and technology can contribute positive energy to all stakeholders, society and the world. Brands and agencies will share inspirational stories, while a range of workshops will offer practical marketing know-how and networking sessions will connect participants with marketers in Hong Kong and around the world.
More than a conference, MarketingPulse offers valuable networking opportunities for participants in Hong Kong and around the world.
A key aspect of this year’s MarketingPulse programme is Digital Transformation, with a number of influential speakers discussing topics such as communicating with customers in the post-pandemic era, leveraging technologies in an era of uncertainty and navigating the confluence of art, science, technology and the natural world.
Recognised by Forbes as one of the World’s Most Influential CMOs in 2020, Mayur Gupta will share how marketers can respond to behavioural shifts and predict growth marketing trends in the age of digital transformation. “Growth Marketing in a Tech-Driven World”, scheduled for March 31, will offer valuable insights thanks to Gupta’s recent work with Spotify as global vice president of growth and marketing.
Featured speakers Mayur Gupta (left) and Guy Kawasaki (right) have worked with some of the world's leading brands and will share strategies for the age of digital transformation.
Silicon Valley-based author, speaker and entrepreneur Guy Kawasaki – who serves as Mercedes-Benz’s brand ambassador and Canva’s chief evangelist – will share his insights in a March 30 discussion on “Embracing the Digital Future”. The Wise Guy and The Art of Social Media author has worked with some of the world’s most innovative companies and brings his unique perspective to what marketers should learn from the pandemic as well as how to prepare for the new digital future.
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Renowned art collective teamLab has wowed audiences worldwide with their immersive exhibitions, and will share their creative philosophies with MarketingPulse attendees.
Also sharing their expertise on March 31 will be a senior member for teamLab, the globally renowned art collective with works in New York, Melbourne and Sydney. The representative will unveil the creative philosophies of teamLab’s interdisciplinary group of artists, programmers, engineers, CG animators, mathematicians and architects, and explore new experiences in both digital and real-life realms.
